SEO

HOW TO OPTIMIZE WORD PRESS WEBSITE SPEED in 2022

Are you a regular user of word press websites? Do you often use Word Press for Selling and publishing articles? Do you use Word Press for Sales and Marketing? Have you faced a problem in loading the website page, does slow speed irk you? If you face these problems then you are in right place.

Today I would suggest to you the reason why your Word Press website is slow, and also how to improve and increase the speed of optimization of your website. Also what benefits will you get after changing the setting speed of Word Press website?

We will in-depth knowledge about what factors cause the slowing of Word Press websites. What are the measures through which we can overcome the slowing of the loading time of a website?

Firstly here are the factors why website speed is important

According to a study from 2000 to 2016, the average human attention span has decreased from12 seconds to a minimum of 7 seconds. This means that as a website owner you have very less time to convince them to stay on your website.

A slow website will compel the users to leave and move to other sites before the former load because users may lose patience. Thus decreasing your bounce rate to a minimum. Nearly half of users expect their sites to be loaded in between 2 seconds and according to a survey, 40% tend to leave a site and move to another if it is incapable of loading within 2 seconds. A delay of even one second can lead to a 7% reduction in conversation

According to the Strange Loop case study that involves companies like Google, Amazon, and other big sites, a 1% delay in the loading of pages can lead to a 7% loss in conversation, 11% fewer page views, and a 16% decrease in customer satisfaction.

Today most users have been using mobile devices to browse the internet as compared to laptops or desktops. It is estimated that about 5 billion people globally use mobile devices to serve the internet which is almost like two –thirds of the human population on the planet.

From now on different search engines especially Google have started penalizing slower and sluggish websites by pushing them down in the search results.

So the conclusion is, to sum up, that if you need more traffic, and subscribers and to earn revenue from your website, then it’s better to take into consideration how to speed up your WordPress site.

The reason for the slow website speed is due to

  • Poorly built website.
  • Also, it depends on your hosting provider
  • Plan you chose, It is an important factor to make sure to select a quality web host for your site.
  • Too much traffic, a high number of visitors
  • Multiple users logged in
  • Bulky and inefficient code
  • Too many videos, large images, and page sizes
  • Too many comments by people
  • Web Hosting
  • Word Press configuration
  • Bad Plugins
  • External Scripts

Check your Word Press website speed

Many beginners think that because their website is loading fast on their desktop its speed is good. But this is not the case, since a number of times they have visited their own website, so nowadays browsers like chrome store your website in the cache and automatically prefetch as soon you type the website URL address. This makes your website loading process instant.

It is a different case when a user in a different geographical location will surf your website. They may experience slow websites, that’s why it is recommended to test website speed using tools like IsItWP’s, WebPageTest.org, Tools.Pingdom.com, and Page Speed Insights. It’s a free online tool to test website speed. A good page should load within 2 seconds. A millisecond of improvement here can add half or even full of load time.

How to speed up WordPress website speed

  • Enable Memcached
  • Use Dynamic Catching
  • Keep Word Press, and plugins themes updated
  • Optimize your images
  • Use the latest PHP version
  • Leverage browser caching
  • Optimize background process
  • Limit Post revision, split comments into pages
  • Delete unused Themes and Plugins
  •  Use high quality Themes and Plugins
  • Clean up your Media Library
  • Optimize your database

Enable Memcached

The Memcached service is a part of SuperCacher. Its function is it speeds up database calls, API calls, and page rendering by storing data and objects in the server’s RAM to reduce the queued database

For a WordPress website, the user can use the Site Ground Optimizer plugin to enable Memcached

Use Dynamic Catching

Use dynamic catching for your WordPress site speed increment.

Keep WordPress, and plugin themes updated

It is suggested to update all your Word Press websites, and plugin themes updated to the latest version. It ensures not only your website is secure but also optimized.

WordPress Auto-update Tool can be used to keep the website safe and up-to-date.

Optimize your Images

There are a few things to keep in mind while uploading an image to a WordPress website

  • Use images of proper size.
  • For compressing, images use Site Ground Optimizer, image optimization functionality. It optimizes images without diminishing the quality of images.
  • Enabling Lazy Load. This loads your image only when someone views your site, not in the initial loading process of the page.

Use the Latest PHP version

It is advisable to use the latest PHP versions as it improves performance

Leverage browser caching

Leverage browser caching qiuzziz means we can specify for how long the users browser can catch our images CSS, and Flash files

Optimize background process

Optimize background processes are scheduled tasks that run on WordPress websites.

These tasks include:

  • WordPress Backup plugin tasks
  • WordPress cron jobs to publish regular posts
  • WordPress cron jobs to check updates
  • Search engines and other crawlers trying to find content

These background processes like backup plugins can slow down Word Press speed

Limit Post Revisions

Sometimes Post revisions can take up large space in your WordPress database. These revisions can affect your database issues run by plugins.

You decrease the number of revisions processed by WordPress for each article. Simply add up this code to your wp-config.php file.

1define( 'WP_POST_REVISIONS', 4 );

This code will allow WordPress to only save your last 4 revisions of each page and remove older revisions automatically.

Delete unused Themes and Plugins

 You should always delete unused themes and plugins. This is because even if they are not active on your site, they would take up space on your server and cause the website process speed slow.

 Use high-quality Themes and Plugins

Always chose well-coded themes and high-quality plugins. Check their review and rating and the developer’s update history and also check if it is compatible with WordPress’s latest version

Clean up your Media Library

Clean up your media library with images, documents, and other files which are of no use. Use software like the Media Cleaner plugin.

Optimize your database

Optimizing your database means reorganizing them to reduce the space in the server and increase its efficiency.

If applying these measures the speed of your Word Press website is slow then get support from WP Engine

WP Engine is a reliable infrastructure that provides the fastest site speed for your customers. Go to Word Press website to find out detail on how to increase Word Press website speed.

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